What is more important: the way a message is delivered or the message itself?
There are messages for which their impact go well beyond the way they are delivered:
“Your father has died”
“You are terminally ill”
“I don’t love you anymore”
I don’t think those events will necessarily be less painful for the individuals experiencing them, regardless of delivery, but oftentimes when the pain recedes, we vividly remember the kindness and compassion of the person who delivered the message.
Some messages loose their meaning if delivered incorrectly. Like some drugs that need to be administered intravenously, some messages are best delivered face to face, by looking at the person’s eyes.
In some cases, we don’t like the messenger because of our own experiences and sensibilities and focus in discussing the delivery, while the message gets lost.
Sometimes simple phrases, delivered by the right person with the perfect emotion, can spark movements that bring otherwise unimaginable change.
Our own feelings sometimes go unheard or misunderstood because we voice them the wrong way.
If you spent hours looking for the perfect gift, why not spending minutes finding the perfect wrapping paper?
In the same way the right spice makes all the difference when eating the same protein,
the right delivery makes all the difference when sharing the same message.